Client Steeltown Challenge In the midst of a challenging administrative shuffle, Steeltown needed to quickly reposition their brand and mission. I lead the strategic implementation of the rebranding and assist with transitioning the website. Social media strategy and marketing of their fundraising efforts are a key part of promotions. Solution ...
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Client Calamity May Challenge The client has written a book and needed a strategic marketing campaign that include branding and identity, social media strategy, website design and book design. Solution Developed a persona to coincide with the identity, incorporated the client’s desire for a site with an essence of weathered with ...
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Client School of Design, Carnegie Mellon University Design the Future Lecture Series. Marketing micro-site to showcase speakers and their talks. Challenge The School of Design Lecture Series showcases invited speakers who are working on complex social and environmental problems. Now in it’s third season, it is a well attended success, ...
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