Client Nonprofit SideKick! Challenge Create a new identity and website to launch a new business in the nonprofit consulting segment, a heavily populated market with mixed offerings. Solution Created a solution that highlights the uniqueness of this partnership in providing services to this segment. Photography reflects the personality of this ...
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Client Rainbow Kitchen Challenge Site was outdated visually, didn’t adequately express the mission, and didn’t drive donations the way they needed. Solution Update website with look and feel, and new content organizational. Focus on calls to action and special programming. Trained staff to update the news. rainbowkitchen.org
Read MoreSteeltown
Client Steeltown Challenge In the midst of a challenging administrative shuffle, Steeltown needed to quickly reposition their brand and mission. I lead the strategic implementation of the rebranding and assist with transitioning the website. Social media strategy and marketing of their fundraising efforts are a key part of promotions. Solution ...
Read MoreBenjamin Marcus Homes
Client Benjamin Marcus Homes Challenge Benjamin Marcus Home needed a website that reflected their new level of business and a logo that was more sophisticated. Solution I created an updated logo design and complete identity package with guidelines for usage throughout all their products: brochures, business cards, signage, advertisements, social ...
Read MoreCalamity May
Client Calamity May Challenge The client has written a book and needed a strategic marketing campaign that include branding and identity, social media strategy, website design and book design. Solution Developed a persona to coincide with the identity, incorporated the client’s desire for a site with an essence of weathered with ...
Read MoreSchool of Design Website Redesign
Client The School of Design, Carnegie Mellon University Challenge The School of Design website has not been updated from its homegrown PHP CMS since 2006. While impressive for it’s time, the site is outdated and no longer reflected what was happening at the School. Additionally, the School had no intranet to share ...
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